TicketNetwork

Graphic Design

Email Marketing

Graphic Design

  • Maintained image libraries for 1000+ brands

  • Created unique brand-oriented imagery for the top touring artists, sports teams/events, theater shows, venues, stadiums, and generic categories.

  • Created promotional imagery and video for various social media and advertising campaigns.

  • Content used across websites, email, social media, ppc, and more

  • Proficiency in adobe programs contributed to dramatic improvements in content quality

Responsibilities for both roles maintained simultaniously.

In Progress

Email Marketer

  • Managed email marketing accounts for the top 5 brands, the largest with 1+ million active subscribers.

  • Updated 100+ active email templates from Responsys classic language to RPL, implementing email-specific coding practices to eliminate bugs and ensure responsiveness, reducing average template size by 80% and increasing user interactions by 100%.

  • Developed and managed various email marketing campaigns including local newsletters, national onsale, targeted promotions, cart abandonment, winback, and anniversary series to drive engagement and sales

  • Conducted rigorous A/B testing on email content, design, send times, and subject lines, resulting in optimized engagement rates

  • Developed dynamic email campaigns, including Cart Abandon programs, to streamline testing processes and automate sends using Oracle Responsys

  • Designed and hard coded emails used by 1000+ different brands, including many last minute unique targeted annoucements for big events like the Super Bowl.

  • Planned and executed the automation of email marketing processes, including data feed creation and integration. This resulted in more personalized content, faster load times, improved tracking, deliverability, and content quality with preventative measures for missing information.

Email Marketing

  • Maintained email marketing accounts for the top 5 brands, the largest with 1+ million active subscribers.

  • Campaign types include Newsletter, On Sale, targeted/national Promotions, Welcome, Anniversary, Winback, and Cart Abandon 1, 2, 3

  • Designed and coded every template for all brands 1000+ brands and converted them from Responsys classic to the updated RPL language

  • Frequesntly created last minute unique promotional templates for targeted campaigns

  • Integrated complex data feeds to significantly improve content quality and deliverability

  • Quality checked all templates and optimized code to align with modern standards, improved user experience with UX principals and responsive design, removed/fixed all bugs, and reduced template code by 80% on average resulting in improved deliverability and user interaction across the board.

  • Extensive testing of content, design, send times, subject lines, ect.

  • Created complex email campaign programs to maximize efficiency of testing and automated sends like Cart Abandon.

  • Single handedly planned and executed full automation of the email marketing department. Plan included data feed integration, personalization, future proofing, improved deliverability, tracking, and content quality with preventative measures on missing information.

Graphic Designer

  • Maintained image libraries for 1000+ brands

  • Created thousands of brand-focused image and video assets for leading touring artists, sports teams, theater shows, and venues, enhancing online presence across websites, email, and social media channels

  • Utilized expertise in Adobe CC to create high-quality imagery, resulting in increased client requests and user engagement

In Progress

Additional

  • Tasked with testing, learning, and educating team on various software in an attempt to improve workflow. software types include photo/video editing, email campaign manegment, ai, email security and management solutions

  • Fast paced and always changing environment with little oversight

Additional

  • Educated team on the use of photo/video editing, email campaign management, AI, and email security software, resulting in a more streamlined workflow and enhanced project delivery

  • Adapted to rapidly changing project specifications while independently completing tasks under minimal supervision