TicketNetwork

Graphic Designer

• Organized and updated image libraries for over 1000 brands, ensuring easy access to high-quality assets for marketing campaigns.

• Created thousands of high-quality images using Adobe CC, resulting in 300% increase in client demand which they reported a noticable rise in click through rates across all marketing platforms.

Email Marketer

• Managed email marketing accounts for the top 5 brands, the largest with 1+ million active subscribers.

• Updated 100+ active email templates from Responsys classic language to RPL, implementing email-specific coding practices to eliminate bugs and ensure responsiveness, reducing average template size by 80% and increasing user interactions by 100%.

• Developed and managed various email marketing campaigns including local newsletters, national onsale, targeted promotions, cart abandonment, winback, and anniversary series to drive engagement and sales.

• Conducted rigorous A/B testing on email content, design, send times, and subject lines, resulting in optimized engagement rates.

• Developed dynamic email campaigns, including Cart Abandon programs, to streamline testing processes and automate sends using Oracle Responsys.

• Designed and coded over 200 different emails using HTML and CSS for various brands, including targeted announcements for major events like the Super Bowl.

• Planned and executed the automation of email marketing processes, including data feed creation and integration, enhancing content personalization, reducing load times by 70%, and increasing email deliverability rates by 50%.

Additional

• Evaluated tools such as Adobe Premiere Pro and Canva for photo and video editing, and Mailchimp and Klaviyo for email campaign management, then trained a team of 5 on their functionalities to enhance our email marketing efforts.

• Managed 5+ projects at a time with changing specifications while independently completing design tasks and meeting all deadlines.