TicketNetwork

Responsibilities for both roles maintained simultaniously.

Graphic Design:

• Maintained image libraries for 1000+ brands

• Created unique brand-oriented imagery for the top touring artists, sports teams/events, theater shows, venues, stadiums, and generic categories.

• Created promotional imagery and video for various social media and advertising campaigns.

• Content used across websites, email, social media, ppc, and more

• Proficiency in adobe programs contributed to dramatic improvements in content quality

Email Marketing:

• Maintained email marketing accounts for the top 5 brands, the largest with 1+ million active subscribers.

• Campaign types include Newsletter, On Sale, targeted/national Promotions, Welcome, Anniversary, Winback, and Cart Abandon 1, 2, 3

• Designed and coded every template for all brands 1000+ brands and converted them from Responsys classic to the updated RPL language

• Frequesntly created last minute unique promotional templates for targeted campaigns

• Integrated complex data feeds to significantly improve content quality and deliverability

• Quality checked all templates and optimized code to align with modern standards, improved user experience with UX principals and responsive design, removed/fixed all bugs, and reduced template code by 80% on average resulting in improved deliverability and user interaction across the board.

• Extensive testing of content, design, send times, subject lines, ect.

• Created complex email campaign programs to maximize efficiency of testing and automated sends like Cart Abandon.

• Single handedly planned and executed full automation of the email marketing department. Plan included data feed integration, personalization, future proofing, improved deliverability, tracking, and content quality with preventative measures on missing information.

Additional:

• Tested and learned various software in an attempt to ease workflow for a small team. software types include photo/video editing, email campaign manegment, ai, and

• Fast paced environment with little oversight